• Ideally, a good website is a representation of your brand and its values. Tactfully managed continent, tone and visuals on your website will give the right impression about your brand to your customers. It aids in creating that lasting impression that the customer will associate with your brand. Additionally, all of your marketing elements will redirect your customers to your website and give them the information that they need.

Data is essential to begin web development. It includes details on your target audience, demographics, primary goals, the purpose of your business, and an overall your brand idea. It allows the developer to understand how to design your website to make it appealing to your customer. The research also allows the designer to visualise what the customer would like to experience from your brand. A long-lasting impression is essential for you to get repeat customers and establish your identity in the market.

Responsive mobile development refers to web or app design that accommodates screens of different sizes. It allows the application or the website to adapt to every screen and look its best. The Mobile-first approach is often used by designers when developing a website or an app for responsive mobile design. In such cases, the design is expanded based on the device in question i.e., mobile, tablet, laptop or television. It allows for better availability towards the ever-expanding range of devices in different segments making it inclusive.

Customers often navigate through a website with a glance towards the screen. Therefore it is important to design your website in such a way that it becomes easier for them to find what they are looking for. Top design and development skills are necessary to design a website that is not too distracting. Along with this factor, it is also important to adhere to brand guidelines so that the customer feels comfortable and familiar with your website.

Web development is the entire process of developing a website for your business on the internet or the intranet (in case if you have a preference to run it on your private network). In simple words, web development deals with the technical part of the website building process that includes coding and writing markup. Web developers use coding languages like HTML, CSS, JavaScript, Python, etc. to build a website and other relative web applications.

Web design is all about the visual look of a website and the functions associated with it. It is more of putting yourself into the shoe of someone to understand the user’s perspective. Whereas, web development is all about using the codes used to develop a website by using programming languages like CSS, JavaScript, Python. Creating a website that users prefer to visit again and again needs the hard work of a web designer as well as a developer.

A strong web design creates an appealing impression for visitors, benefits the SEO campaigns, builds trust with the targeted audiences, ultimately increasing the conversion scopes. Apart from that, a robust website design guarantees the following benefits- 

• Appealing and catchy first impression 
• Staying close to the competitor websites 
• Improving the SEO ranking factors 
• Reduces bounce rates 
• Easier to extend additional functionality in the website 
• Consistently powering up the brand identity